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Great design is always a collaboration between a great designer and a great client. We want to help clients to be their best - providing the right information, the right input and the right circumstances, so that design can flow. And we want to put designers in safe hands, so their work can take flight. Our strengths are in analysis, strategy, evaluation, stakeholder consultation, cost management, and knowing when to let the designers design and when the client needs to really be involved. |
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Featured projects Rugby World Cup 2003 - Kit of Parts
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Rugby World Cup 2003 - Kit of Parts For the Rugby World Cup 2003, we managed the design of the Kit of Parts for the venue dressing and wayfinding programs. Required in 12 venues in 10 cities around Australia, the elements of the Kit had to be durable, easily transportable, easy to install, and applicable in a range of environments. Many elements had to be moved and re-used between venues during the seven weeks of the tournament. We worked with Coast Design to develop a simple Kit which was highly consistent, made a strong visual impact at the venues and was cost-effective to produce. Design consultants:
Other projects for Rugby World Cup 2003:
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Sydney 2000 Olympic Games Logo Suzy Grierson was SOCOG's Manager, Image & Identity from 1995 to 1996, with responsibility for managing the development of the logo for the 2000 Olympic Games. Beginning in 1995, Suzy initiated the processes to create a new logo, working with a range of stakeholders including SOCOG's communications, marketing and legal teams and the SOCOG Board. In consultation with SOCOG's honorary Design Committee - formed and chaired by leading Australian designer, Michael Bryce - Suzy prepared the brief for and managed the assessment of the competition to design the new logo. During what was a highly-charged and difficult process, Suzy maintained close communication with designers and stakeholders, and worked closely with SOCOG's legal team to establish the necessary worldwide intellectual property protection. In late 1995, the final design, created by FHA Image Design, was selected by the SOCOG Board, and in March 1996, Suzy took the logo to Lausanne, Switzerland where it was approved by the IOC President and Executive Board. Suzy was also responsible for ensuring the complete secrecy of the logo throughout the design and development process, up until its public launch in Sydney in September 1996. |
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Kit of Parts
In 1998, Suzy managed the selection of a group of design consultants from a range of disciplines – including graphics, architecture, lighting, engineering, wayfinding and landscape design – to develop the Kit of Parts. Brought together by SOCOG in a series of collaborative workshops, these talented designers developed concepts for a complete suite of elements – including towers, directional signs, banners, perimeter boards, venue surrounds, decals, painted treatments and temporary landscape features – which could be applied to all the Olympic venues. Following approval of this Kit in concept form by the SOCOG Board in late 1998, Suzy managed a program of detailed design and development, in conjunction with a complex scoping, costing and value management exercise. This lengthy process culminated in a rationalised and simplified version of the Kit, which greatly simplified the production and application of the Look elements, at less than half the estimated cost of the original concepts. At SOCOG, Suzy was also responsible for recommending and promoting a unified colour-coding strategy for the Games. This strategy, implemented across the Accreditation, Uniforms, Communications, Ticketing and Look programs, was most noticeable in the choice of yellow as a “spectator information” colour. Choosing yellow as the dominant colour for all wayfinding signs, tickets, spectator services staff uniforms and information booths, meant that a simple and consistent message to “follow the yellow brick road” could be communicated to all spectators, greatly assisting them to move around and enjoy the Games. Design consultants:
Other projects for Sydney 2000 Olympic Games:
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Sydney 2000 Paralympic Games Logo Following development of the 2000 Olympic Games logo, Suzy Grierson was responsible for advising the Sydney Paralympic Organising Committee (SPOC) in regard to the development of a logo for the 2000 Paralympic Games. Suzy briefed and liaised with the designers of the logo, FHA Image Design, and gained approval for the logo by SPOC and the International Paralympic Committee. |
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Kit of Parts
To achieve this, Suzy championed a number of important design policy decisions, which required approval by stakeholders including the International Paralympic Committee, International Olympic Committee and others. These included the decisions to allow the ‘Fluid Energy’ subgraphic and sports pictograms to be used at both Games. Design consultants:
Other projects for Sydney 2000 Paralympic Games:
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GPinfo brand rejuvenation In late 2003, geosciences technology company, Encom Technology, established a new company, Encom Petroleum Information (EPI), to separately manage and market its well-known range of petroleum information products. Needing to reflect this new structure in its marketing and communication materials, EPI engaged Grierson* to develop an identity for the new company. Following a short period of consultation and research, we developed a comprehensive brand rejuvenation strategy. Instead of trying to establish a new identity for EPI, the strategy recommended that the company's identity should be re-aligned around its well-known product, GPinfo. With a major trade conference only weeks away, we commissioned and briefed Coast Design to create a new logo and graphic concepts, which were immediately implemented across the company's products and advertising. Design consultants:
Other projects for Encom Petroleum Information:
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